& shy; At present, it is the traditional off season of the wine market, but some brands of liquor have heard the news of price increase. Has the liquor market recovered? Recently, the reporter visited Fuzhou market and found that the price of a bottle of high-grade liquor in some stores increased by dozens of yuan. & shy; At the end of last month, Wuliangye claimed that the ex-factory price of 52 degrees “puwu” was adjusted from 659 yuan/bottle to 679 yuan/bottle, and each bottle rose by 20 yuan. At the same time, other Wuliangye series products including Wuliangye 1618 and low-grade Wuliangye will also be adjusted timely according to the market supply and demand situation. This is the second price increase of Wuliangye after 7 months. According to industry insiders, Wuliangye and Moutai are the “wind vane” of the liquor price system. The price increase of Wuliangye has led to the rise of many liquor prices, such as Luzhou Laojiao and guojiao, each bottle also rose from 5 yuan to 20 yuan. & shy; Yesterday, the reporter visited some supermarkets and liquor dealers in Fuzhou and saw that the price of liquor such as Wuliangye and Moutai in some stores had been raised during the Spring Festival. For example, the price of 52-degree Wuliangye “puwu”, which used to sell around 680 yuan/bottle, has been adjusted to around 700 yuan/bottle. In addition to Wuliangye, the prices of liquor such as Moutai have also increased, with the price increasing by about 50 yuan/bottle. Some dealers said: “Generally, festivals such as Spring Festival are the peak season for sales, and the next ‘May Day’ is also the peak season. Now the price has slightly increased and some discounts have also decreased.” The reporter saw from some online e-commerce platforms that the price increase of high-grade liquor in online stores is about 50 yuan/bottle compared with that during the Spring Festival. & shy; According to this analysis, the price of high-end liquor has bottomed out last year, and there are signs of recovery this year. Some dealers have almost digested their inventory. Manufacturers think that the market price may rise in the future, therefore, we choose to adjust the price. However, some people think that from the current point of view, liquor has entered the off season of consumption. High-profile announcement that the price increase is inconsistent with the market sales situation. Consumers have the psychology of buying up or not buying down. The price adjustment of manufacturers is intended to help terminal retailers digest inventory.