& shy; According to the notice on the tax policy on retail import of cross-border e-commerce issued by the Ministry of Finance, the General Administration of Customs, the State Administration of Taxation and other three departments, since April 8 this year, cross-border e-commerce implements the retail import tax policy and adjusts the postal tax policy simultaneously. After the implementation of the new policy, what changes will be made in the business strategy and industry structure of cross-border e-commerce? What business opportunities does Fuzhou Cross-border e-commerce have? Where will the surrogate shopping army go? In response to this problem, the reporter conducted an investigation and interview yesterday. & shy; Cross-border e-commerce still has advantages after tax reform & shy; In recent years, cross-border e-commerce has developed rapidly, leading to the loss of national tax revenue. The reason is that most of the retail imported goods in cross-border e-commerce are applicable to 10% of the postal tax rate, and they enjoy the exemption tax of 50 yuan of postal tax, and the corresponding exemption value can reach 500 yuan. According to the notice on cross-border e-commerce retail import tax policy, from April 8th, China will implement the cross-border e-commerce retail import tax policy and adjust the postal tax policy simultaneously. & shy; The new deal raises the limit of a single transaction from 1,000 yuan in the postal tax policy to 2,000 yuan, and sets the personal annual transaction limit to 20,000 yuan. For cross-border e-commerce retail imported goods imported within the limit, the tariff rate is temporarily set to 0; The import value-added tax and consumption tax are canceled and exempted, and the tax is temporarily levied at 70% of the statutory tax payable. & shy; “The adjustment of tax system is equivalent to the name of cross-border e-commerce, which defines the trade attributes of cross-border e-commerce retail imported goods.” Ye Yaohua, CEO of Fujian Lijia E-commerce Co., Ltd. analyzed that although the tax has been adjusted, compared with general trade, cross-border e-commerce still has advantages in the future. The most obvious thing is that cross-border e-commerce can be exempted from customs duties, VAT and consumption tax can also be 20% off. & shy; What will happen to the market pattern under the new tax system? Ye Yaohua said that after the implementation of the new tax system, more categories of goods will be introduced into Fuzhou market, and the categories of imported goods that consumers can choose will be more abundant. & shy; Meanwhile, the era of low threshold cross-border e-commerce policy bonus will end and enter the era of reshuffle. In Fuzhou free trade zone, some cross-border e-commerce enterprises said that there was a lot of “arbitrage” space before using postal tax. After adjustment, cross-border e-commerce directly paid taxes according to the corresponding tax rate, no longer enjoy the tax exemption of 50 yuan for postal tax, which has a great impact on small and medium imported e-commerce. With the absence of price advantage, 90% of small and medium-sized cross-border import e-commerce companies will withdraw from the market. & shy; Ye Yaohua said that many cross-border e-commerce companies previously mainly sold low-priced goods such as milk powder and diapers, with obvious homogenization, and many goods entered the customs from ports outside the province, in the future, these commodities may turn to general trade channels with lower comprehensive logistics costs. With Fuzhou and Pingtan approved the pilot of cross-border e-commerce bonded import business last year, Fuzhou Export Processing Zone established Fuzhou Cross-border e-commerce government public service platform, especially after the tax system adjustment, cross-border e-commerce is back on the “same starting line”, Fuzhou Cross-border e-commerce is expected to “overtake”, and more cross-border e-commerce will go through entry procedures in Fuzhou. & shy; According to data from Fuzhou customs, by February this year, Fuzhou Customs had checked and released 78,000 online bonded orders. & shy; Surrogate shopping Army can play the overseas Chinese brand & shy; Fuzhou is a famous hometown of overseas Chinese in the country. There are many people living overseas in Fuzhou. Surrogate shopping industry has a good foundation in Fuzhou, and there are many Fuzhou people engaged in surrogate shopping. Now they are losing the price advantage. & shy; “these surrogate shopping platforms are either shut down, or adjust upstream docking channels, implement more vertical segmentation, or act as distributors for large cross-border e-commerce platforms or enterprises.” People in Fuzhou e-commerce industry pointed out that if the surrogate shopping Army wants to survive in the future, it can only change from diapers, milk powder and other items to more competitive items. The feasible approach is to look for goods that are in demand but rarely introduced in China in overseas markets, such as operating sub-categories in toiletries and other fields. Only in this way can we form our own competitiveness, otherwise, pushing milk powder and other items as in the past will lack advantages. & shy; Industry insiders said that Fuzhou e-commerce can use overseas Chinese resources. Fujian now has 15.8 million overseas Chinese, local e-merchants and surrogate shopping people to make good use of and develop such human resources advantages to establish a global retail network. (Reporter Ouyang Jinquan)