& shy; A package for the chef of a star hotel is only 22 yuan! Recently, there have been several special figures on the major take-out platforms where small and medium-sized restaurants play the leading role-star hotel restaurants. In the market environment of increasingly fierce competition in the catering industry, increasing sales with the help of take-out platform has become a new attempt in the transformation of hotel catering. & shy; “I ordered 3 packages with my colleagues. The total price is 71 yuan, and the online payment discount is 25 yuan. The average price of one package is only about 15 yuan, which is similar to that of ordinary packages, the quality of star hotels is also guaranteed.” Miss Lin, who worked in a bank on May 4th Road, told the reporter that more than a month ago, she found on the take-out platform that “the Western restaurant of sofisping mountain hotel” could deliver meals. After eating with her colleagues, they have become loyal fans of hotel takeout. & shy; The reporter interviewed 7 citizens randomly at Wah Lam Rd near the sofisping mountain hotel. One white collar said that he ordered the take-out of the hotel, hoping to maintain affordable prices and good quality, the remaining six citizens said they would like to try if the take-out price is below 20 yuan. & shy; The reporter saw on the “Meituan take-out” APP that the menu of “sofisping mountain hotel Western restaurant” includes set meal, salad, dessert, pasta, etc, the “mashed garlic slit shrimp rice” ranked first in the sales list sold 108 copies per month, and the price of one piece was 22 yuan, there are more than ten kinds of packages with the same price, such as “braised pork leg rice” and “sauce pepper frogs Rice. Online payment can enjoy 25 yuan off for 50 yuan, 50 yuan off for 100 yuan, and 3 yuan off for 20 yuan. & shy; “There are more than 60 kinds of products on the take-out platform, which are still being updated.” Xie Bangsong, the director of Western restaurant at sofisping mountain hotel, told the reporter that in order to increase the turnover, Western restaurant joined the take-out platform in early March and launched a package with affordable prices. The customer group was mainly white-collar workers on the May 4th Road. “Currently, only three take-out platforms have been added. Because the normal operation of the hotel buffet must be ensured first, the take-out order will be controlled at about 50 orders per day, and orders will be stopped if they exceed the limit.” Xie Bangsong said. & shy; The reporter learned that the buffet price of the hotel was 128 yuan per person at noon and 198 yuan per person at night. “Raw materials are purchased in large quantities in a unified manner, and take-out products are put on shelves simultaneously with buffet, so the price of take-out can be so low, but the profit is also very low.” Xie Bangsong said that the current take-out turnover accounts for about 10% of the turnover of Western restaurants. & shy; The reporter searched on various delivery platforms and found that the Western restaurant of Fujian Foreign trade centres Hotel also joined the delivery platform. Ms. Zhang, the director of the hotel restaurant, told the reporter: “In middle April this year, we cooperated with Quanzhou catering brand” couple goose country “to expand the sales of take-out platform and launched a number of packages worth more than 20 yuan, I hope to expand the white collar market.” & shy; A hotel catering person told the reporter: “Now the competition in the catering industry is white-hot, and the high-end catering industry lowers its body and follows the friendly route, which helps to increase sales.” & shy; However, a takeaway platform person believes that the hotel catering takeout in Fuzhou has just emerged. Due to its low profit, it only supplements the hotel. In addition, the hotel does not attach importance to the investment in take-out business as small and medium-sized restaurants, and the prospect is still difficult to predict. & shy; Chen Meiwen, Minister of Information Department of the provincial catering and cooking Industry Association, said that in the future, take-out will not only meet the needs of the fast food field, but also have more customized products to enter, even banquets, etc. It is the general trend to let consumers eat safe, healthy and nutritious food. Star hotels should give full play to their own advantages and walk out of the road of innovation in the competition. (Reporter Lin Yuxi/Wen Chi Yuan/photo)
