The reporter was informed yesterday that the No. 1 amendment of “regulations and naming methods for purity of precious metals in Jewelry”, which was researched and formulated by the National Jewelry Standardization Technical Committee, will be implemented from now on, the purity representation method such as “pure gold”, “thousands of Platinum”, “Fine Silver” and its related content have been deleted in the modification order. The new national standard stipulates that pure gold (platinum, palladium, and silver) is the highest purity of jewelry products, which means that pure gold pure gold Officially Exits 14 years after entering the national standard. From today on, the word “thousand” of pure gold cannot be marked Previously, most gold jewelry stores in Fuzhou quoted prices as “thousand pure gold” and “pure gold”, and the same was true for jewelry labels. There are also jewelry stores claiming that they sell “ten thousand gold”, that is, the gold content can reach four 9(99.99%). In order to show high color, some jewelers do not even sell “pure gold” but only push “pure gold pure gold”. According to the old national standard, the gold content of “thousand pure gold” must be greater than or equal to 99.9%, “pure gold” must be greater than or equal to 99%, and “18K gold” must not be less than 75.0%. The reporter visited Rongcheng market yesterday and saw that many gold jewelry stores have successively modified their labels and jewelry marks. In the past, jewelry marked as “pure gold” was removed from the word “thousand. After the “pure gold” purity name is canceled, can consumers not buy high-color gold jewelry? The reporter noticed that after the jewelry store adjusted, the jewelry label was changed to “pure gold + content”, such as “pure gold 99.9%” or “pure gold 99.0%”, for example, if the pure gold necklace connecting buckle position is written with the word “pure gold” and the manufacturer code, the jewelry label is written with the word “name: pure gold jewelry; Gold content: 99.9%”, and the jewelry implementation standard is on the back of the label, as well as inspection qualified information and jewelry store name and address. Then cancel “pure gold”, does it mean that the gold ornament standard will be lowered? “This new standard is only for jewelry names, and jewelers can mark the material content according to the process.” Wang naizhu, president of Fujian Gemstone Association, told the reporter that although jewelry is uniformly nominal as “pure gold”, it does not limit high-content products. Because each enterprise has different processes, therefore, after marking “pure gold”, the real ingredients can be supplemented according to the actual material content, such as “99.9%” or “99.99%”. Wang naizhu emphasized that according to the new national standard, jewelry can be marked with gold content, but it must not be marked with “pure gold. For consumers, if they pursue high purity in the future, they can pay attention to identifying the gold content information on the label. After the implementation of the new national standard, consumers can call 12315 to report complaints if they find that the merchant still has illegal labels such as “pure gold” and “ten thousand gold” in the gold jewelry sales ornament.