“On April 1, I bought a comfortable lemon flavor bubble at Wal-Mart, Pushang Avenue, Fuzhou. The price is 21.8 yuan, and it becomes 27 yuan when I pay the bill. Only after negotiating with the supermarket did I find that the price tag also marked the price reduction period in a small font.” Mr. Zhang from Fuzhou recently called Haidu report 95060 to reflect that the supermarket was suspected of misleading consumers, so he asked the supermarket for compensation of 500 yuan. On the picture provided by Mr. Zhang, the reporter saw a small line under the price tag: “The price reduction period is from 2016-02-16 to 2016-03-21”. If you don’t look carefully, you will hardly notice it. “The price reduction time has passed. Why didn’t the label be replaced and the font of the price reduction period is so small, which obviously leads consumers to Misleads.” Mr. Zhang believes that merchants should give consumers 500 yuan compensation in accordance with relevant regulations. The relevant person in charge of public relations department of Wal-Mart supermarket said that the supermarket did not change the price tag in time, but the price tag of the product marked with the price reduction time, which was not noticed by consumers. Supermarkets are willing to compensate according to 5 times the price difference and give additional gifts to consumers as compensation. But Mr. Zhang disagreed and reported to Fuzhou 12315. Provincial Consumer Council: merchants do not have malicious fraud, applicable to “one refund and three compensation” The relevant person from the complaint supervision department of the provincial Consumer Council said that if the operator provides goods or services with fraud, it should increase the price of the goods purchased by the consumer or the cost of receiving services by three times; if the amount of compensation is less than 500 yuan, it is 500 yuan. In this event, the merchant has marked the price reduction period, but the price reduction activity time has passed. The Merchant did not replace the price tag in time, and the merchant’s malicious fraud is not established. According to relevant regulations, this incident generally adopts the compensation of “one refund and three compensation”. The goods purchased by consumers are 27 yuan, and the merchants return 27 yuan to consumers, and then compensate 3 times of the payment, that is, 81 yuan. (Haidu reporter Zhu Ping)