On April 6, minnan.com, in Fuzhou, people who claim to be “foodie” must not be unfamiliar with “Zhou Heiya” and often buy some to beat teeth. But recently, there is news that the chain brand “Zhou Heiya” is only 80 authentic in Beijing, but on the Internet, 312 stores can be searched, and the counterfeit goods exceed 60%. Store Black Duck on Yangqiao Road Shanzhai Zhou Heiya shop on the streets of Fuzhou Is Zhou Heiya in Fuzhou market authentic? After investigation and understanding, the reporter found that Fuzhou fans of “Zhou Heiya” were afraid to be disappointed. According to the reply from the headquarters of “Zhou Heiya” company, it was not Draper in Fuzhou and did not accept joining. The “Zhou Heiya” stores on the market of Rong are all shanzhai. Fuzhou “Zhou Heiya” is a little sweet “I brought some marinated duck neck of Zhou Heiya from Wuhan. Compared with the one I bought in Fuzhou, I found that the taste was very different.” Yesterday, Miss Yu, who had just returned from a tour in Wuhan, told the reporter that there were many shops on the streets of Fuzhou with the signs “Zhou Black Duck” and “Wuhan Black Duck, however, after eating” Zhou black duck “in Wuhan, I found that the taste sold in Fuzhou was lighter and sweet, and the color was not as deep as” Zhou black duck “in Wuhan. I suspected it was a fake product. How many “Zhou Heiya” stores are there in Fuzhou market? Online search shows that there are more than 50 urban areas in Fuzhou alone. The visit found that there were five or six “Zhou Heiya” stores near Gulou South Backstreet, Dongtai Road and Jintai Road. Asked whether it was a branch of “Zhou Heiya” in Wuhan, the owner of Jintai Road said, “all the goods were sent from Wuhan headquarters, and our home is the most authentic in Fuzhou.” However, the reporter noticed that the brand LOGO of the store was obviously different from that of “Zhou Heiya” headquarters. The owner of a store in nanhoujie said that it doesn’t matter whether it is a chain brand or not. The stuff in their store is Wuhan flavor. Wuhan “Zhou Heiya” said there were no bulk products According to the reporter’s inquiry, Miss Yu’s “Zhou Heiya” is a chain brand established in Wuhan, Hubei province. It has distribution points in 12 provinces and municipalities directly under the central government. According to incomplete statistics, the total number of open stores is nearly 1,000. So, is Zhou Heiya in Fuzhou branch chain store? Yesterday, the staff of Hubei Zhou Heiya Food Co., Ltd. made it clear that the company adopted the direct operation mode, without any form of franchise stores and authorized stores, and had no stores in Fuzhou. The company’s product name is “Zhou Heiya”, which is not in bulk. There are only two kinds of vacuum packaging and box packaging, and there is no difference in taste. “The secret recipe of the company’s products is never sold to the outside world, so those products made with the secret recipe of Zhou Heiya are also fake.” After that, the staff member also said that if the membership card cannot be used in the store, the store can be quickly judged as a cottage. Sauced meat shop big profit with big price difference The reporter noticed that in Fuzhou, compared with the stores directly named “Zhou Black Duck”, the shops that use “Zhou Ji Black Duck” and “Wuhan black duck” as store recruitment are countless and have in common, they are all famous brands “. Sauced meat shop why do you have to go to famous brands? “A bag of 320g marinated duck neck, the packaging does not use ‘Zhou heidu’, the price difference is about 7 yuan.” Yesterday, a merchant said frankly that he used to make marinated food, which was very hard. Around 2007, “Zhou Heiya” became popular in the country. According to people’s introduction, he picked up goods from a manufacturer in Xiamen from time to time, “Without greasy homework, business is not bad”. Trademark Holder report will deal with infringement It is understood that in 2011, “Zhou Heiya ZHOUHEIYA and map” has been recognized as “China’s well-known trademark” by the State Administration for Industry and Commerce “. The reporter inquired about the industrial and commercial system and found that there was no brand company named “Zhou Black Duck”, “Black Duck” and “Zhou Ji black duck” in Fuzhou. Then, will the Shanzhai “Zhou Heiya” in Fuzhou market face punishment? Some lawyers believe that if the “Zhou Black Duck” brand is an ordinary registered trademark, “Zhou Ji Black Duck” is not an infringement; However, “Zhou Black Duck”, as a “well-known trademark”, should be specially protected, the recruitment should be consistent with the business license. “Although the word” remember “is added to the Chinese character” Zhou Black Duck “, it does not affect the original meaning of” Zhou Black Duck “on the whole, which easily leads to confusion and misrecognition by the public, it is also considered infringement”. It is reported that the supervision of market stores is under territorial jurisdiction and is managed by the Industrial and Commercial Bureau of the district to which they belong. Fuzhou industrial and commercial department said that whether it constitutes infringement should be confirmed and reported by the trademark holder, that is, Hubei Zhou Heiya Food Co., Ltd. After submitting materials in Wuhan Zhou Heiya, it will be investigated. In this regard, Zhou Heiya headquarters said that it would collect relevant materials and report to relevant departments. Related links “Grandma’s family” was also frequently knocked down 72 fake stores by shanzhai. According to media reports outside the province, “Grandma’s family” has set up a special anti-counterfeiting office since 2008 to initiate a lawsuit against restaurants across the country that counterfeit and use the trademark of “Grandma’s family”. By the end of 2015, 72 counterfeit stores had been destroyed, among them, 68 filed lawsuits in the local court and 4 filed cases punished by the local industrial and commercial department. Many of these fake shops have settled in online catering platforms such as Koubei.com, Dianping, and Eleme. According to the evidence provided by Grandma’s House, nearly 30 fake shops appeared on the hungry platform only in Shanghai, all of which used Grandma’s trademarks and store pictures, the business license and catering service license published on the platform are also inconsistent with authentic Direct stores. (Haidu reporter Yuan Liqun Mao Chao Qingwen/picture)
