Yesterday, the reporter learned that developers including Vanke, Rongqiao, Sunshine City, etc. are successively entering Taobao to sell houses. Industry insiders said that with profit margins falling into single digits, developers hope to exploit direct sales channels to reduce the marketing costs of real estate agents.
Most of the rare special-price houses are tail-end
On April 1, Taobao and Vanke confirmed that a total of 350 real estate projects nationwide had been officially launched Vanke Taobao official brand Pavilion Vanke. Among them, another city, Jinyu Binjiang and Vanke square of three projects in Fuzhou in Vanke are also listed. In the future, consumers can make an appointment to see the house on the website, or directly pay the full amount to lock the house. After signing the contract offline, they can buy it. They can also choose prepaid deposit to choose the same house type with the same preferential policy.
Vanke brand Pavilion released three rare special rooms this time. Among them, there is a set of 115 square meters of commercial housing in Vanke, with the original price of 1.46 million, the current price of 1.28 million, and the discount of 180,000. Another set of Vanke square 169 square meters of commercial housing dropped by 200,000.
However, the reporter found that two of the three rare special-price houses were located on the first floor, which belonged to the tail plate.
The reporter saw that at present, several developers in Fuzhou, such as Rongqiao, Sunshine City, Zhonglian and Zhonggeng, also have four projects. However, only the reservation and deposit discount functions are available, and they cannot place orders directly.
Developer direct sales “squeeze” profits
“Direct selling mode or impact the original real estate agency business.” Liao Jiekai, director of market research in Fuzhou, Shenzhen Ceyuan real estate, said that online transactions had appeared as early as two years ago, but it did not reach a big climate. This time, Taobao will accelerate significantly.
According to the current market situation, the commission for each commercial house sold by real estate agents is 1% ~ 1.5% of the total price. “More and more developers hope to” squeeze “profits by selling directly, building their own sales teams, and even introducing double agents to lower commissions.” Liao Jiekai said.
However, some insiders said that buying a house still relies heavily on offline experience. If developers do not offer enough attractive discounts through online direct sales channels, it will still be “much cry and little wool” in the end “. (Haidu reporter Qiu yezhen intern Lin Yufang)